OUR NEW FLAVOURS GET

Photo: www.viva.org.uk

THE THUMBS UP... FROM MARTIN SHAW, AMONG OTHERS!

We've been delighted with the response to our last blog and BoojaBubble article, asking what you think about our new flavours and new ranges. It's great to hear that we're making so many people so happy!!!

Here are just some of the lovely comments we've received, kicking off with a few words from the wonderful Martin Shaw (aka TV's Judge John Deed & Inspector Gently)...

Delicious.  As a vegan it's a rare treat to safely indulge in truffles!
Martin Shaw (TV star & Booja-Booja fan)

Heaven on earth!... I have fallen in love with Booja Booja, not only is the taste incredible, far far superior to any chocolate I've tasted before, the health benfits allow me a non-guilty pleasure... roll on Christmas - I'm getting my stocking stuffed with Booja Booja!

Caroline (Booja-Booaj fan)

The Gourmet Selection is immense. I wanted to gobble the whole box in one, yet at the same time eat every morsel so slowly so that I could really taste every single bit. Their picture should be in the dictionary under "Divine"Nes (Booja-Booja fan)

You make my life sooooo happy-vegan gluten free perfection. Your chocolates and desserts are simply the nicest in the world.

Jayne (Booja-Booja fan)

I've also tried your rum-sozzled sultana ones... they are DELICIOUS - I love love love the naughty boozy hit!... You've definitely made us very happy with your delicious selection of new flavours, and just by generally existing...

Have YOU tried our new truffles yet? Do let us know what you think. It's easy, just leave a comment here, visit our Facebook page or email info@boojabooja.com 

We'd love to hear from you!

Aisling (Booja-Booja fan) 

TELL US WHAT YOU THINK...
AND YOU COULD BE A WINNER!

Our brand new Chocolate Truffle boxes are now 'out there' in the big wide world... and we're feeling a bit like parents waiting at the gate after the first day of school... we'd like to know how they're getting on, what sort of impression they've made and whether they've got any new friends!

So if you've revelled in the richness of Rum Sozzled Sultana, bamboozled yourself with Banoffee Toffee or gone gleeful over a Gourmet Selection we'd like to hear from you.

Please tell us what you think - about our new look, new boxes and of course our new truffles themselves.

Long or short, good or bad, we really do want to know what you think and to prove it we'll pick one winner from everyone who emails us with their feedback before Sunday 6th November and send them a gorgeous Gourmet Selection.

It couldn't be simpler. Just email: info@boojabooja.com with the subject heading My Thoughts about Booja-Booja today. Go on, we can't wait to hear what you've got to say...

CHOLESTEROL & REFINED SUGAR:

THE FACTS BEHIND OUR LABELS...

As you may be aware, we have carried the wording ‘cholesterol free’ on our chocolate and alternative to dairy ice cream packaging in the past. We began removing this wording in September 2011.

Although it is an undisputed fact that all of our products are ‘cholesterol free’, using this wording is not currently a supported claim in the eyes of The East of England Trading Standards Association Food Group, as sufficient research has not been carried out to allow this wording to be used. This means that using the wording ‘cholesterol free’ is not permitted, even if you can prove that it is a fact.

We always endeavour to be as honest and transparent as possible, and only want to use approved wording, so we are in the process of taking this statement off of our packaging and other materials.

Please be aware however, that there has been no change to our products; they are still dairy free, contain the same ingredients and contain no cholesterol.

Similarly, we used to have the wording ‘no added sugar’ on our alternative to dairy ice cream packaging, as well as on our Raspberry and Dark Ecuadorian chilled truffles. This wording was used to try to communicate that there is no refined sugar added to the products, and only agave syrup is used to sweeten them.

Having had this wording checked, it is not a complaint phrase to use, so we have therefore begun adding new wording to these products. You will start to see ‘made without refined sugars’ on the front and back of the Raspberry and Dark 2 truffle boxes soon.

Again, please be assured that we have made no changes to these products, but are ensuring that we are using the most appropriate wording possible to describe the special features of our products.

THE FOUR CORNERS COLLECTION

FOUR CORNERS: A NEW LOOK AND 3 DELICIOUS
NEW FLAVOURS!

We are delighted to announce the re-launch of our original truffle range to feature a brand new look, new box sizes and 3 scrumptious new flavours.

The new Four Corners Collection marks an exciting new chapter in the life of The Booja-Booja Company, bringing together an elegant house style and minimal approach to packaging that we've been developing gradually over the past couple of years.

In keeping with the range’s name, The Four Corners Collection features beautifully designed square boxes, replacing the round wooden boxes we've been using since our launch in 2000. The new look echoes that of Booja-Booja Champagne Truffle boxes and the Chilled Range launched in 2008.

The new, square boxes enable us to cut down on the amount of packaging used while increasing the amount which is easily recyclable. The new design also enables easier flavour differentiation within the range and is a more ‘shelf-friendly’ shape for stockists.

Each box in the Four Corners Collection contains 9 truffles of a single flavour. There are 5 varieties in the range: existing customer favourites Around Midnight Espresso and Hazelnut Crunch Truffles, all new Rum Sozzled Sultana and Banoffee Toffee Truffles plus Stem Ginger – a non-alcohol replacement for our Ginger Wine Truffles.

This exciting re-launch has come about following an extensive customer consultation, which revealed that new packaging was number one on the wish-list of many Booja-Booja lovers. Booja-Booja products are sold in independent retailers - delicatessens, farm shops, health food shops and gift shops - rather than supermarkets, enabling us to build personal relationships with our stockists and through them find out what our consumers really want.

Marketing Manager Emma Cruikshank explains,

“We’re really excited about the re-launch, the new look and the gorgeous new flavours and we hope that our customers will be really pleased too. It’s great to have been able to act on feedback from the people who really matter, the people who sell, buy and eat our chocolates!”

Four Corners not only describes the stylish square box but the origin of the truffles’ ingredients, meticulously sourced by us from across the globe, to ensure that every mouthful is a delight.  Only the very finest, natural and organic ingredients go into Booja-Booja truffles and we are committed to forging positive, long-lasting relationships with all our suppliers. Every ingredient is rigorously researched and tested to ensure that the final product has the perfect balance of taste and texture.

The Four Corners Collection will be available in independent retailers across the UK and Ireland from the middle of September. For stockist details and more information visit www.boojabooja.com



Photo: www.viva.org.uk

 Hoorah for the Judge's Verdict!

We've been delighted to hear from the gorgeous Martin Shaw; esteemed actor, champion vegetarian, fellow Norfolkian and, it transpires, Booja-Booja fan. 

He's told us that in his household our "truffles elicit the sort of excitement only seen at football matches", which given the passion and drama of Norwich City's last season is high praise indeed! 

CHOCOLATE VACANCIES

We are looking for staff to join our friendly team who make and pack chocolates.

Immediate start. Seasonal

Mon-Fri. 8.30-5pm

In Brooke. 6 miles south of Norwich.

For information pack and application form please email Freya@boojabooja.com or call 01508 558888



OFFICIALLY DAIRY FREE AND PROUD OF IT!
Following our product withdrawal in May we have been working hard to ensure and guarantee our dairy free status.

We are delighted to announce that we have now found a new supplier who will make good quality dairy free organic chocolate for us, supported by rigorous testing to ensure that there are absolutely no traces of dairy. So you can now be confident that our truffles will be consistently and reliably dairy free... Hoorah

TRUFFLES MAKING A COMEBACK IN AUGUST!

We will start making our Original Range Truffles again early next month, once we have received the first delivery of lovely, dairy free chocolate from our new supplier.

Initially we'll be making and packing just a few products, ones that are remaining in their familiar boxes. So from about the middle of August you should start seeing the following products in the shops:

• Champagne Truffle square boxes 
• Hazelnut and Espresso Truffle 2-packs 

Hazelnut Crunch large round boxes 

BRAND NEW RANGE HITS THE SHELVES THIS SEPTEMBER

We are very excited to be launching a gorgeous new range of gift boxes, made by our fabulously talented artists in Kashmir. The Artists Collection features 3 different coloured, handpainted boxes, each containing a different flavour of truffle: Champagne, Hazelnut or Espresso.

These exquisite boxes are wooden, square, lined with velvet and will each contain 16 award-winning truffles. With an rrp of just £24 they're the perfect gift so look out for them this autumn and don't forget to put one on your Christmas list!

NEW LOOK BOXES AND NEW FLAVOURS COMING SOON...

As well as launching our beautiful new range of Kashmiri gift boxes we are redesigning our single flavour boxes, introducing some new flavours and re-branding our Gourmet Selection box...yes, we're rather busy at the moment! We hope that all these new look boxes, including our exciting new flavours, will be available from late September so watch this space for more details...