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Monday 20 December 2010

Nurturing Beauty, Security and Hope

As you may be aware our exquisite Luxury Gift Boxes are handmade and painted by a community of artists in Kashmir, a country torn apart by political unrest and extreme poverty. We are proud of our artists, all members of the company Persian Dowry who we’ve been working with for 7 years, and we remain immensely grateful for all the hard work they put in to creating our beautiful boxes and Easter Eggs. Their achievements are made all the more remarkable when we consider the harsh conditions they live and work in.
Kashmir is situated between Pakistan and India and the situation there doesn’t receive much attention from the British media. But we know that our friends there are living under the constant shadow of severe violence. They also face daily practical challenges of curfews, road blocks and disrupted transport links. When we consider that there have been times, very recently, when basic food and medical supplies have been almost impossible to come by, it is miraculous indeed that our artists manage to keep creating, keep working and consistently fulfil our orders. It is invariably difficult for both our artists and their materials to move around and our most recent shipment was delayed for a number of weeks for fear of the boxes being looted on their way out of Srinagar.
Our trade with the artists of Persian Dowry is essential to the livelihood of more than 80 families and we are committed to maintaining this relationship for many years to come. Our trading arrangements are designed to nurture security, with long term contracts paying above the market rate, and we are delighted that our friends in Srinagar have been honoured with a Best Exporter of the Year Award for the last two years. It is a testament to their commitment, professionalism and courage.
Have you ever bought a Booja-Booja Luxury Gift Box?
Were you aware of the story behind them?
Please tell us what you think and share your views about our hard-working, extremely talented friends in Srinagar.

Monday 6 December 2010

Winning Words!
We recently ran a competition in our BoojaBubble e-newsletter and were absolutely delighted with the response. We asked people to complete this sentence: "I need a little Booja-Booja now and then because..." and loved reading the answers - it's great find out just why people really like our products!
We felt the 2 winning entries (whose authors will each receive a Luxury Gift Box) captured the Booja-Booja spirit particularly well, they were:
I need a little Booja-Booja now and then because if I ate it all the time, I'd forget the importance of fresh fruit and veg, which would never pass with my mother! Occasional Booja-Boojas give me a great chocolate health fizz, and leave a tantalising want for more.  Yes please!
and 

I need a little Booja-Booja now and then to wake up my taste buds and sprinkle my soul with warmth to remind me that not everything pleasurable has a downside.

We also liked these entries because they made us smile, but unfortunately there could only be 2 winners, sorry...

It’s autumn – no, wait – because it’s winter… no, ummm, because i’s cold and wet outside… no, rubbish…. let me think… because one piece is NEVER enough…. No, it’s because…. oh, who am I kidding? I don’t need an excuse... I just love it!!

I need a little Booja-Booja now and then because ...... well truthfully it's a bit more than now and then and that's because Booja truffles are umptious, scrumptious, oompa- loompalitious cocoa kisses and I'm addicted.


I need a little Booja-Booja now and then because the divine taste coupled with the exquisite aromas gives me time to relax in a fantasy world of bliss


If you’d like to start receiving the BoojaBubble (to read all our latest news and hear about any future competions) just email louise@boojabooja.com with your name, gender and email address and we’ll add you to our mailing list.
We don't have any more Luxury Gift Boxes to give away at the moment, but if you'd like to tell us why you need a little Booja-Booja now and then we'd still love to hear from you...