Pages

Tuesday 25 October 2011

TELL US WHAT YOU THINK...
AND
YOU COULD BE A WINNER!

Our brand new Chocolate Truffle boxes are now 'out there' in the big wide world... and we're feeling a bit like parents waiting at the gate after the first day of school... we'd like to know how they're getting on, what sort of impression they've made and whether they've got any new friends!

So if you've revelled in the richness of Rum Sozzled Sultana, bamboozled yourself with Banoffee Toffee or gone gleeful over a Gourmet Selection we'd like to hear from you.

Please tell us what you think - about our new look, new boxes and of course our new truffles themselves.

Long or short, good or bad, we really do want to know what you think and to prove it we'll pick one winner from everyone who emails us with their feedback before Sunday 6th November and send them a gorgeous Gourmet Selection.

It couldn't be simpler. Just email: info@boojabooja.com with the subject heading My Thoughts about Booja-Booja today. Go on, we can't wait to hear what you've got to say...

Tuesday 11 October 2011

CHOLESTEROL & REFINED SUGAR:
THE FACTS BEHIND OUR LABELS...

As you may be aware, we have carried the wording ‘cholesterol free’ on our chocolate and alternative to dairy ice cream packaging in the past. We began removing this wording in September 2011.

Although it is an undisputed fact that all of our products are ‘cholesterol free’, using this wording is not currently a supported claim in the eyes of The East of England Trading Standards Association Food Group, as sufficient research has not been carried out to allow this wording to be used. This means that using the wording ‘cholesterol free’ is not permitted, even if you can prove that it is a fact.

We always endeavour to be as honest and transparent as possible, and only want to use approved wording, so we are in the process of taking this statement off of our packaging and other materials.

Please be aware however, that there has been no change to our products; they are still dairy free, contain the same ingredients and contain no cholesterol.

Similarly, we used to have the wording ‘no added sugar’ on our alternative to dairy ice cream packaging, as well as on our Raspberry and Dark Ecuadorian chilled truffles. This wording was used to try to communicate that there is no refined sugar added to the products, and only agave syrup is used to sweeten them.

Having had this wording checked, it is not a complaint phrase to use, so we have therefore begun adding new wording to these products. You will start to see ‘made without refined sugars’ on the front and back of the Raspberry and Dark 2 truffle boxes soon.

Again, please be assured that we have made no changes to these products, but are ensuring that we are using the most appropriate wording possible to describe the special features of our products.