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Monday, 22 August 2011

THE FOUR CORNERS COLLECTION


FOUR CORNERS: A NEW LOOK AND 3 DELICIOUS
NEW FLAVOURS!








We are delighted to announce the re-launch of our original truffle range to feature a brand new look, new box sizes and 3 scrumptious new flavours.

The new Four Corners Collection marks an exciting new chapter in the life of The Booja-Booja Company, bringing together an elegant house style and minimal approach to packaging that we've been developing gradually over the past couple of years.

In keeping with the range’s name, The Four Corners Collection features beautifully designed square boxes, replacing the round wooden boxes we've been using since our launch in 2000. The new look echoes that of Booja-Booja Champagne Truffle boxes and the Chilled Range launched in 2008.

The new, square boxes enable us to cut down on the amount of packaging used while increasing the amount which is easily recyclable. The new design also enables easier flavour differentiation within the range and is a more ‘shelf-friendly’ shape for stockists.

Each box in the Four Corners Collection contains 9 truffles of a single flavour. There are 5 varieties in the range: existing customer favourites Around Midnight Espresso and Hazelnut Crunch Truffles, all new Rum Sozzled Sultana and Banoffee Toffee Truffles plus Stem Ginger – a non-alcohol replacement for our Ginger Wine Truffles.

This exciting re-launch has come about following an extensive customer consultation, which revealed that new packaging was number one on the wish-list of many Booja-Booja lovers. Booja-Booja products are sold in independent retailers - delicatessens, farm shops, health food shops and gift shops - rather than supermarkets, enabling us to build personal relationships with our stockists and through them find out what our consumers really want.

Marketing Manager Emma Cruikshank explains,

“We’re really excited about the re-launch, the new look and the gorgeous new flavours and we hope that our customers will be really pleased too. It’s great to have been able to act on feedback from the people who really matter, the people who sell, buy and eat our chocolates!”

Four Corners not only describes the stylish square box but the origin of the truffles’ ingredients, meticulously sourced by us from across the globe, to ensure that every mouthful is a delight.  Only the very finest, natural and organic ingredients go into Booja-Booja truffles and we are committed to forging positive, long-lasting relationships with all our suppliers. Every ingredient is rigorously researched and tested to ensure that the final product has the perfect balance of taste and texture.

The Four Corners Collection will be available in independent retailers across the UK and Ireland from the middle of September. For stockist details and more information visit www.boojabooja.com


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